A DTC growth engine for Commodity — 40,000 free vials of Milk Orchid Expressive placed directly into high-intent fragrance buyers' apartments across LA, Chicago, NYC, and SF. Every sample carries a QR straight to commodityfragrances.com.
Meta is a casino. Discovery is the most important part of Commodity's DTC business — and every channel for driving net-new traffic is either saturated, unmeasurable, or gives you nothing to retarget with. Most sampling programs are no different: samples out, no data back.
The average consumer sees over 10,000 ads per day — and ignores almost all of them. Impressions are cheap. Attention is not.
A typical supermarket carries 30,000+ SKUs. Winning shelf isn't enough — you have to get the bar into the cart before the customer even walks in.
Over 80% of traditional sampling campaigns fail to collect any first-party data. No emails, no retargeting, no follow-up, no lasting value.
80% of fragrance is still bought after someone physically smells it. Placement is a turn-key platform that drives hyper-targeted sampling and sales through a nationwide network of automated kiosks in high-affinity residential complexes — the missing link between an Instagram impression and a purchase. Every vial puts Milk Orchid on the skin of a pre-qualified buyer, then hands them a QR straight to your site and a Sephora store within walking distance.
Every red dot is a Placement-enabled apartment community with automated locker infrastructure, ready to deliver samples directly to residents.
Every Placement campaign is built around six capabilities that traditional sampling can't match. You own the consumer relationship, the data, and the follow-up.
Reach consumers by zip code, building type, resident demographics, and behavioral traits — from dog owners to gym-goers to luxury renters.
Capture emails, preferences, and opt-ins directly from consumers. No third-party platforms. No guesswork. No retargeting tax.
Add your own questions to learn what consumers actually think — flavor preferences, brand recognition, price perception, and more.
We send professionally designed, brand-forward emails to every building's resident list — before your product ever hits their hands.
Real-time dashboard to monitor redemptions, response rates, and performance across every location in every market.
Turn real-world samples into digital buzz. Track posts, stories, and mentions tied to the campaign — then amplify the winners.
Placement delivers data-driven sampling across a nationwide network of 4.5 million high-earning individuals — the exact audience that buys prestige fragrance online, builds a layered fragrance wardrobe, and repeats on commodityfragrances.com.
An end-to-end sampling engine — from resident notification to category manager proof. Every step feeds the next with first-party data you own forever.
We text, email, and push in-app notifications to every resident within 3 miles of your priority stores — letting them know your product is about to drop, for free, inside their building.
Walk the exact flow a resident sees when a Milk Orchid sample hits their building — notification, claim, unlock, taste, feedback. Less than 60 seconds end-to-end.
Launch the live demo →Three birds, one stone. A DTC-first sampling program designed to push 40,000 high-intent prestige fragrance buyers to commodityfragrances.com — net-new traffic Meta can't reach — while simultaneously creating retail velocity lift at Sephora and the in-market brand presence your retail partners expect from Euro Perfumes. One $46K spend; three channels feeding the flywheel.
Gamification with every sample
Full-funnel engagement — awareness, distribution, post-sample nurture
Contact + geo-data for owned retargeting via CRM and Meta
Active Sephora/Ulta shoppers (CV tracking + surveys)
$120K+ HHI pre-qualified residents
Historical fragrance purchasers
High package-velocity beauty households
Unisex — reaching men and women equally
LA (12,000 units) — Fragrance + beauty capital, densest DTC cohort
Chicago (12,000 units) — Highest package velocity, cleanest DTC read
NYC (8,000 units) — Taste-maker UGC market
SF (8,000 units) — Premium HHI, best repeat DTC behavior
248 Sephoras within 3 miles of our apartment footprint
Store-level pull-through at no extra targeting cost
Geo-tagged retail velocity proof for Sherry's buyer meetings
Cross-channel measurement — DTC + in-store combined
Fits the Euro Perfumes field team's retail rhythm
Every sample passes through a layered qualification engine. Watch how we narrow 300,000 residents down to 40,000 active Sephora shoppers — or click any layer to explore.
Every resident within 3 miles of a Sephora across LA, Chicago, NYC, and SF. The widest aperture of our funnel — apartment communities in Placement's network that overlap with Commodity's priority retail footprint.
From 300K residents to 40K confirmed Sephora shoppers. No spray-and-pray — every vial of Milk Orchid reaches a hand that already buys prestige fragrance.
A live dynamic map showing exactly which Sephora stores and apartment complexes this campaign touches. Click around, zoom, explore — every pin is a real location in our ecosystem.
LA is the fragrance and DTC capital of North America. 12,000 vials, 90,000 residents, 175 apartment communities within 3 miles of 86 Sephora stores. The densest DTC beauty-buyer cohort in our ecosystem — where a QR-to-site handoff converts, and where a single UGC post from the right creator doubles commodityfragrances.com traffic overnight.
Chicago has the highest package-delivery velocity in our ecosystem — dense vertical apartment living with active beauty e-commerce behavior. 12,000 vials, 90,000 residents, 175 apartment communities within 3 miles of 41 Sephoras. The cleanest cell for measuring DTC conversion lift from sample-to-site against a high-velocity online-buying audience.
NYC sets prestige-fragrance trends for the country. 8,000 vials, 60,000 residents, 117 apartment communities within 3 miles of 81 Sephoras across Manhattan, Brooklyn, and NJ. The market where a Commodity drop generates the most UGC per sample — and where DTC conversion from taste-maker audiences compounds beyond the direct trial window.
SF anchors the premium-HHI side of the test. 8,000 vials, 60,000 residents, 117 apartment communities within 3 miles of 40 Sephoras across SF, Oakland, Palo Alto, and San Jose. The highest-income renter footprint in the country — the ideal market for measuring long-tail DTC repeat behavior and fragrance-wardrobe expansion on commodityfragrances.com.
The combined reach of LA, Chicago, NYC, and SF — two months of distribution, measured end-to-end.
Follow the journey from market selection to sample-in-hand. Every tier amplifies the next — and every resident exits with Commodity top of mind.
We know Sophie at Sephora looped you in with SoPost, and you've evaluated both as DTC traffic drivers. Here's an apples-to-apples read on how the two channels stack up for a 40,000-unit Commodity campaign — cost, data, retail proximity, and everything in between.
Modeled against Commodity's DTC conversion benchmarks, the prestige fragrance category, and the Sephora halo inside every apartment footprint. Your Meta CPC is roughly $1.10 — for a click, not a product in someone's hand. Placement's flat charge is $0.90 per sample delivered. Here's what that looks like on the other side.
We can have this live within 3 weeks of signed SOW. Four markets, a DTC-first story, a Sephora halo at every drop, and the first sampling program Commodity will ever run that comes back with a dashboard of net-new customer emails — the net-new traffic layer Meta can't give you.
